Customer360 is a comprehensive, cloud-based customer analytics solution
that brings marketers an intimate understanding of customers
to drive share-of-wallet, basket value, customer stickiness and campaign effectiveness.

Quick reads

10-minute reads on how you can make each customer be #TheChosenOne

  • Analytics

    4 Steps to multi-channel marketing nirvana

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    Analytics

    Hyper-targeted Customer Retention with Customer360

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    Analytics

    Mastering the New Age of Customer Personalization

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  • Analytics

    How to Harness the Power of Personalization

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    Analytics

    The Power of Emotional Connections

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Solution

Context relevant personalization

Customer360 employs advanced analytics to understand every aspect of your customer’s behavior and expectations.
With an understanding of social and shopping behavior, deep personalization and an insightful recommendation engine,
you can now build unparalleled intimacy with the shopper.

Customer360 also has a high-volume, multi-channel execution capability
that helps every marketer deliver targeted, personalized campaigns to each customer’s preferred device.

Drive engagement

Drive engagement

Instant capability to respond uniquely to each customer interaction.

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Expand share of wallet

Expand share of wallet

A million daily opportunities to expand range, category and brand penetration.

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Increase basket size

Increase basket size

Auto-recommend relevant, personalized, up-sell promotions to increase basket value.

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Reduce churn

Reduce churn

Constant, proactive efforts to spot disengagement and mitigate churn risk.

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And what about our customers?

Loves
In the short time we’ve been working with Manthan, our relationship has gone from them being just a software supplier to a true strategic partner.
Mydin
Manthan’s excellent team inspired tremendous confidence in us and has been a critical value-add in the entire implementation.
Sprouts
With their proven experience in retail business analytics, and spirit of partnership, Manthan were the perfect choice for us.

Platform

Speaks to marketers, speaks to data scientists

Customer360 has descriptive and predictive data-mining algorithms that help achieve a unified customer profile
across social and shopping data. All hosted and cloud for instant access, easy adoption and scalability.

What you get, is an intuitive, self-service solution that enables role-specific actions that marketers
can depend on to create and deliver a new degree of multi-channel personalization.

Targeting and Personalization

Targeting and
Personalization

Dynamic and on-demand multi-channel personalization based on customer and merchandising attributes.

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Algorithms

Algorithms

Embedded algorithms for segmentation, affinity, propensity and lifetime value to track purchase and digital behavior.

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Analytics Views

Analytical Views

Pre-built metrics analytical views and dashboards to track customer data from conventional and digital channels.

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Services

Services

Full suite of data management and analytics services to help you adopt analytics-driven marketing.

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Analytics to Execution

Transform the way you understand,
predict and target 1-1 personalized communications

Customer360
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Blogs

Conversations regarding real time, contextual insights driven personalization
for customer marketing professionals

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Becoming a Data-Driven Marketer

Analytics, Customer Data, Customer Insights, Marketing Analytics, Marketing Measurement, Predictive Analytics, Data-Driven Marketing

Becoming a Data-Driven Marketer

By Joanna Beerman on June 29, 2015.

What does data-driven marketing really mean? Manthan Director of Marketing Joanna Beerman explores four activities required to be a data-driven marketer.

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Agile Marketing , Analytics , Attribution , Customer Insights , Customer Marketing , Marketing Analytics , Marketing Measurement , Marketing Strategy , Personalization , Predictive Analytics

Webinar:The 4 Marketing Skills You Need to Survive

By Joanna Beerman on June 24, 2015

Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer.

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Switch on

2 hours to #OmniPresence

Profile your customers. Understand their expectations. Devise cross-sell opportunities.
Execute your personalization campaigns. On the customer’s preferred channel.
In 2 hours from now.

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