Context relevant personalization
Customer360 employs advanced analytics to understand every aspect of your customer’s behavior and expectations.
With an understanding of social and shopping behavior, deep personalization and an insightful recommendation engine,
you can now build unparalleled intimacy with the shopper.
Customer360 also has a high-volume, multi-channel execution capability
that helps every marketer deliver targeted, personalized campaigns to each customer’s preferred device.
Instant capability to respond uniquely to each customer interaction.
Auto-recommend relevant, personalized, up-sell promotions to increase basket value.
Constant, proactive efforts to spot disengagement and mitigate churn risk.
Speaks to marketers, speaks to data scientists
Customer360 has descriptive and predictive data-mining algorithms that help achieve a unified customer profile
across social and shopping data. All hosted and cloud for instant access, easy adoption and scalability.
What you get, is an intuitive, self-service solution that enables role-specific actions that marketers
can depend on to create and deliver a new degree of multi-channel personalization.
Dynamic and on-demand multi-channel personalization based on customer and merchandising attributes.
Embedded algorithms for segmentation, affinity, propensity and lifetime value to track purchase and digital behavior.
Pre-built metrics analytical views and dashboards to track customer data from conventional and digital channels.
Full suite of data management and analytics services to help you adopt analytics-driven marketing.
Agile Marketing, Marketing Strategy
The second in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton explores the importance of agile marketing in today’s digital landscape.Read more
Marketing Strategy, Predictive Analytics
The first in a five part blog series on the new 4 A’s a marketing. Manthan executive Hillary Ashton explains how marketers can succeed in the new age of digital disruption.Read more